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Collect and analyze every piece of data that you can. Even if you think that you have nailed it, there are always new things that you discover that might change your plans. Make sure that you do your due diligence and think about everything that you have learned in this article and the next.
The first thing that you need to do is to take note of your traffic stats and basic information on your traffic sources. Are you getting more traffic from search engine queries or are you getting more people who have searched for your site? There are some clear differences, but if you are getting more traffic than expected then it might be because you are getting a lot of traffic from search engine queries.
Your target market might be even bigger. Try and see what it is about your target market that makes them flock to your site. The main reason why people go on to look up a site is because they found something that interests them on the site. If you have a huge list of products and services that are all related to something that they love, then chances are that they might give a click to the site just because of the things that they found on your site. This might lead them to do something that they never would have done without you. The second step is to use the analytics to your advantage. Are you getting more traffic and searches or are you getting fewer and fewer people? If you are getting fewer and fewer people, then you need to consider what might be wrong with that. Look for ways to use your statistics on the site to your advantage.
If you are using the search engine results, then make sure that you are optimizing your site for the first few pages of results. This might help you get a higher ranking in the first few pages of results. After that, the results might not make much difference because your rankings in other pages won’t matter.
Make sure that you optimize your site for the entire search results. It’s hard to get high rankings in the search results if you’re only optimizing for the first few results.
Also, make sure that you don’t over-optimize. You need to be very careful in what you’re doing in terms of the keyword density and the meta tags. If you over-stuff your meta tags with keywords, then it can impact your whole rankings.
The search engines hate spam. If you are doing something that is obvious and obvious to the search engines, then they can penalize you. The rules are pretty consistent on what is acceptable and what is not. However, you should keep in mind that the search engines are trying to provide the information to the users and they don’t like users who are trying to provide false information to them. So, the search engines give you some leeway in what you can do to help the users.